May 27, 2019
Challenges Facing the Hospitality Industry
One of the biggest challenges for the hospitality industry is the balancing act between customer service and the related internal controls that go into running a hotel, resort or restaurant. While the benefits of exemplary customer service are obvious (e.g. more repeat business, referrals, commanding premium rates, higher profits), they can come with a hefty price tag if not managed properly.
When senior executives, managers, supervisors and line employees are incentivized around getting customers to return, financial controls may suffer. To mitigate these risks, now may be a good time to perform a “ checkup” on your control environment. While a control environment checkup can be a high-level overview or a deep dive, you should consider reviewing the following:
- Separation of duties and proper cross-training of employees. This is especially important around cash transactions.
- Written policies and procedures. Often, gaps and risks are highlighted when policies and procedures are documented. At a minimum, your policies should encompass the following:
- Sales and accounts receivable
- Cash management and banking
- Purchases and accounts payable
- Payroll and human resources.
- Financial statement reporting and closing cycle
- Review and oversight – control monitoring procedures. A periodic review of key performance metrics, such as sales, expense accounts, cash and payroll reports and other data on a regular basis may help identify problems that exist.
- Information technology and security measures. Employees are often granted more access to IT systems than they actually need to perform their assigned tasks. A review of existing user controls can easily identify which employees have too much access. In addition, outside threats from hackers and disgruntled employees may try to penetrate your firewalls and access your reservation system. For example, the 2018 Marriott data breach exposed the personal information of up to 500 million people and was one of the largest data breaches of all time.
- Change management. In the competitive and innovative world of hospitality, it is imperative to develop new strategies to drive bottom line results. Risks, if not identified as your organization changes, can have a significant impact on your business as your internal processes change and overall strategies evolve. Staying on top of the issues impacting your business is critical when it comes to maintaining a healthy and vibrant operation. If you are looking to add that extra ingredient to your hotelʼ s success, we offer a comprehensive range of services to address business challenges and opportunities for improving efficiency and profitability.
About RJI International CPAs
Established in 1980, RJI specializes in audit, accounting, corporate and international tax issues for publicly traded and privately held companies. RJI is PCAOB registered and the Southern California member firm of DFK International, one of the largest accounting networks in the world.